Bayut Launches TruBroker Stories in UAE Property Market

Bayut has unveiled TruBroker Stories, making history as the first social tool on a property portal that transforms how real estate agents connect with UAE buyers and renters. This game-changing feature lets certified TruBrokers in Dubai share 60-second vertical videos that link straight to their property listings or projects. The platform brings short-form video content to Bayut’s property-seeking audience who are ready to make decisions.

The tool has proven to be a game-changer for real estate professionals. TruBroker agents now generate 12 times more leads than traditional listing approaches. Bayut’s platform, with over 20,000 active agents, rewards those who maintain excellent service standards. These engaging video stories show up on agent profiles, agency pages, and search results. This gives TruBrokers the best exposure when clients look for Dubai’s property valuation or browse real estate listings. Bayut’s brand value among UAE’s broker community has grown substantially since the launch. The platform sets new standards through its recognition system for top agents.

Bayut launches TruBroker Stories to transform property listings

_{Image Source: Gulf News}

“TruBroker is more than just a badge – it’s a symbol of trust, quality and excellence in the real estate industry.” — Haider Khan, Chief Executive of Bayut and Dubizzle Group Mena

TruBroker Stories brings a fresh approach to property listings on real estate platforms. This innovative feature lets certified TruBrokers create 60-second vertical videos that showcase their properties, projects, personality, and local expertise. These videos go beyond standard listings to give potential buyers a more immersive experience.

You’ll find these engaging videos throughout the Bayut platform. They appear on agent profiles, agency pages, and right in the search results. This placement helps TruBrokers reach more potential clients. Property seekers naturally come across these personal, engaging videos during their search without having to look for them separately.

Unlike general social media platforms filled with endless content, TruBroker Stories gives agents their own channel within a focused, property-centered ecosystem. This targeted approach helps them connect better with serious property seekers.

Real estate agents gain several key advantages:

• Better visibility for listings and off-plan projects
• An engaging video format that strikes a chord with today’s property seekers
• A chance to show a more personal side of listings and work style
• A way to showcase expertise in specific communities or property types

Research shows that 66% of consumers find short-form videos most engaging on social media. These quick, focused videos make an immediate impression as attention spans get shorter.

Agents can create their stories directly through Bayut’s Profolio platform. The platform provides in-app analytics to track performance through views, clicks, and leads. These analytical insights help agents fine-tune their video content based on what works best with potential clients.

This tool brings property listings to life while deepening agents’ commitment to their area of specialization. Haider Ali Khan, CEO of Bayut explains, “Real estate is a people-first business. With TruBroker Stories, we’re empowering agents to showcase their expertise in a way that’s dynamic, personal and built for today’s relevance-driven digital world on a platform that has the best captive audience to consume said content”.

Bayut empowers agents through digital storytelling

_{Image Source: YouTube}

TruBroker Stories goes beyond basic property searches. It gives real estate professionals a platform to build their personal brands. Agents can now showcase their expertise and personality to potential clients. This creates a personal connection that standard listings cannot match.

Certified agents use this new digital storytelling approach to highlight their local knowledge. They share property insights and show their professional skills in ways that appeal to today’s consumers. The results speak for themselves – TruBroker agents now generate 12 times more leads on average.

The video storytelling feature appears throughout the Bayut platform. Each 60-second video shows up on agent profiles, agency pages, and within search results. This strategic placement ensures clients see the content right when they search for properties. Real estate agents now have better opportunities to stand out in Dubai’s competitive market.

Bayut’s Profolio platform provides detailed analytics to help agents create better content. They can track their video performance through views, clicks, and lead generation metrics. These informed insights help them fine-tune their content strategy based on what works best with potential clients.

The advantages go far beyond getting more leads. Agents who use TruBroker Stories build stronger connections with clients before meeting them. Property seekers get familiar with the agent’s personality and expertise early. This leads to more productive relationships from the start.

Bayut promotes real estate professionals through video testimonials, written stories, and behind-the-scenes content. This varied approach lets agents share authentic stories and build trust in a market where credibility matters most.

Real estate professionals who specialize in Dubai property valuation or homes can now showcase their expertise. TruBroker Stories gives them a platform to demonstrate specialized knowledge that traditional listing formats couldn’t capture.

Bayut sets global benchmark in proptech innovation

“Some have seen an exponential increase, helping them capture the attention of high-quality users in a competitive market.” — Haider Khan, Chief Executive of Bayut and Dubizzle Group Mena

Bayut has emerged as a revolutionary force in property technology through TruBroker Stories. The company leads not just regionally but globally as the first portal to launch this kind of social engagement feature. Its technology leadership and AI-driven solutions tackle real estate industry’s biggest problems effectively.

The company’s technological expertise goes way beyond this single breakthrough. Since its launch in 2008, Bayut has created groundbreaking tools to solve specific market challenges:

• BayutGPT – The world’s first AI-powered property search assistant that answers property-related queries accurately through artificial intelligence
• Dubai Transactions – A feature giving users access to all last-sold rental and sales transactions straight from Dubai Land Department data
• Search 2.0 – An advanced search tool helping property seekers find ideal properties based on driving times from key locations
• TruEstimate – An instant property valuation solution endorsed by Dubai Land Department

These breakthroughs have made Bayut a pioneering global proptech platform. The TruBroker network has grown remarkably, reaching 4,000 active agents and representing more than one in five brokers in Dubai.

Network adoption rates tell an impressive story – doubling in size between February and July 2025. Bayut has also strengthened its position through mutually beneficial alliances with government entities, including the Dubai Land Department and Abu Dhabi Real Estate Center.

Bayut’s B2B features like TruPoints and ProConnect enable agents with improved visibility and networking capabilities. The company meets 100% of regulatory requirements set by the Abu Dhabi Real Estate Center, showing its steadfast dedication to maintaining the highest industry standards.

Bayut’s ongoing investment in technology, data, and strong industry partnerships has made it a trusted PropTech powerhouse. The company continues to influence industry trends and shape real estate’s future across the region.

TruBroker Stories has become a revolutionary force in UAE’s real estate market. This trailblazing social platform connects traditional property listings with modern digital interaction. Real estate agents can now showcase their expertise through compelling visual stories instead of basic images and descriptions.

The results are impressive. TruBroker agents get twelve times more leads compared to traditional listing methods. These 60-second videos appear strategically across the Bayut platform, catching potential buyers’ attention at key moments during their property search.

Bayut has without doubt set new standards for property portals worldwide. The platform’s evidence-based approach helps agents fine-tune their content through detailed analytics on the Profolio platform. This lets agents understand which presentations strike a chord with potential clients.

This feature does more than generate leads – it changes how agents and clients connect. Property seekers meet agents already knowing their personality and expertise, which builds stronger relationships right away. Such personal connections matter greatly in Dubai’s competitive real estate world.

TruBroker’s network now includes about one in five brokers in Dubai, showing how well the market has embraced this innovation. It also strengthens its position through mutually beneficial alliances with government bodies like Dubai Land Department and Abu Dhabi Real Estate Center.

TruBroker Stories marks another milestone in Bayut’s evolution as a proptech pioneer. Combined with tools like BayutGPT, Dubai Transactions, Search 2.0, and TruEstimate, it has altered the map of UAE’s property transactions. The future belongs to platforms that combine tech innovation with human expertise – a balance Bayut keeps perfecting through its forward-thinking approach to property marketing.