Dubai’s kindness campaign is breaking global records and stands as the biggest social movement that content creators have ever led. The campaign, launched with MrBeast, wants to create a culture of kindness and meaningful content that reaches communities worldwide. The 2025 Summit brought together influencers who reach over 2.3 billion followers. This represents an incredible use of digital influence to create positive change.
The movement, officially called “1 Billion Acts of Kindness,” will revolutionize how Dubai and the UAE spread kindness as a measurable force for good. Content creators can document their community impact through local volunteering and global awareness campaigns. The giving movement that Dubai encourages has united individual acts into a worldwide phenomenon.
The campaign starts on November 7, 2025, and will conclude at the fourth 1 Billion Followers Summit in Dubai in January 2026. MrBeast (Jimmy Donaldson) will personally announce the top 10 creators at this event. This bold project shows Dubai’s pioneering role in kindness exchange and establishes the emirate as a central hub where creators drive social impact at an unprecedented scale.
MrBeast launches global kindness campaign with Dubai
Image Source: Aletihad Newspaper
“We’ve shown that social impact content has the power to change the world — and we’re only just beginning. Through this partnership, we’ll accelerate our mission to empower children in need and inspire a kinder, more compassionate world.” — Jeff Housenbold, CEO of Beast Industries, former CEO of Shutterfly
MrBeast has teamed up with Dubai to lead a groundbreaking global initiative. The “1 Billion Acts of Kindness” campaign brings together Jimmy Donaldson (MrBeast), the 1 Billion Followers Summit, Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), and the Varkey Foundation.
The campaign welcomes content creators from around the world to share videos of their community service work until December 1, 2025. Eligible activities include helping the elderly, supporting the homeless and planting trees. Each submission needs the hashtags #1BKindness and #1BillionSummit. The evaluation process will consider authenticity, storytelling, creativity, and positive effects.
“We want to make kindness go viral. Our goal: 1 billion acts of kindness,” states Jimmy Donaldson.
MrBeast will work directly with the top ten creators to implement major kindness initiatives worldwide. The team plans to continue their philanthropic work in Ghana after Dubai.
Jeff Housenbold, CEO of Beast Industries, emphasized: “Through this partnership, we’ll accelerate our mission to empower children in need and inspire a kinder, more compassionate world.”
Her Excellency Alia Al Hammadi, Vice Chairperson of the UAE Government Media Office and CEO of the Summit, added: “This campaign rallies people behind a global movement led by content creators to spread kindness, generosity, and solidarity.”
How creators can join the kindness movement
Content creators worldwide have a chance to join the Dubai kindness campaign through a well-laid-out submission process. They can register until December 1, 2025, and show how their initiatives make a difference in society.
The official registration form at https://www.1billionsummit.com/mrbeast accepts video submissions that showcase community work[91]. Creators can focus on local volunteering, global awareness campaigns, help for people of determination, support for the homeless, or environmental projects like tree planting.
Every submission needs two important elements: the hashtags #1BKindness and #1BillionSummit[91]. Each entry will be judged on four main points:
- Authenticity
- Storytelling quality
- Creative approach
- Positive community impact
Representatives from the 1 Billion Followers Summit, MBRGI, the Varkey Foundation, and Beast Industries will review all entries[103]. The ten creators with the most effective acts of kindness will be announced at Dubai’s 4th edition of the 1 Billion Followers Summit from January 9-11, 2026[91].
These chosen creators will get an amazing chance – they’ll join MrBeast on a trip to Ghana for a special village project. This project will help them expand their ideas into worldwide charitable initiatives[101].
Dubai positions itself as a global hub for social impact
“Through the partnership to launch the 1 Billion Acts of Kindness campaign, the 1 Billion Followers Summit seeks to harness the power of content for major humanitarian causes.” — Alia Al Hammadi, Vice Chairperson of the UAE Government Media Office and CEO of the 1 Billion Followers Summit
Dubai has grown beyond its recent MrBeast partnership to become a global center for humanitarian initiatives and social change. The emirate’s International Humanitarian City stands as the world’s largest logistics hub for humanitarian aid. This vital base serves UN agencies and more than 80 humanitarian organizations. The resilient infrastructure allows quick global emergency responses, making Dubai an essential command center for worldwide relief efforts.
The spirit of giving runs deep in Dubai’s business world through ventures like The Giving Movement, a UAE-based eco-friendly clothing brand that started in 2020. The company donated over AED 3 million to Dubai Cares since the Gaza conflict began. Their total contributions exceed AED 7.34 million, benefiting UAE-based charity Dubai Cares and India’s Harmony House.
The UAE holds the top global position as the largest donor of humanitarian aid. This recognition comes from the country’s deep-rooted cultural values, where charity exists as a way of life rather than just a duty.
The government’s “Kindness and Mercy” campaign demonstrates the importance of social unity. Business leaders actively support these initiatives, as shown by Sunny Varkey’s AED 100 million contribution to the Fathers’ Endowment campaign.
Dubai has evolved beyond its role as a business hub. The emirate now represents a vibrant ecosystem where UAE’s kindness creates lasting global change.
MrBeast’s Dubai kindness campaign shows how digital influence can make real social change happen. This unique collaboration between one of the world’s biggest content creators and Dubai’s humanitarian system marks a key step forward in global giving. The “1 Billion Acts of Kindness” initiative aims way beyond typical charity campaigns and creates a way to measure compassion worldwide.
Content creators everywhere now have a chance to make meaningful social change while possibly working with MrBeast directly. The well-laid-out approach needs authentic storytelling and creative ways to serve communities. This will give participants a clear focus on making real changes rather than surface-level involvement.
Dubai has grown into much more than just a business center or tourist spot. The emirate built complete systems to help people through projects like the International Humanitarian City. It also created a business environment that values giving back to society. This kindness campaign makes Dubai’s position stronger as a driver of positive worldwide change.
This partnership proves digital influence can surpass entertainment to help solve urgent social needs. The campaign reaches over 2.3 billion followers through various influencers. This radical alteration shows how content creation and social responsibility now go hand in hand. The campaign will reach its peak at the 2026 summit, where Dubai and MrBeast will show what happens when creativity meets compassion at this massive scale.
The kindness movement born from this team-up will likely spread to communities worldwide. More influencers and forward-thinking regions might start similar projects, setting new standards for turning online reach into real-life help. We’re just starting this shift from digital influence to real-world kindness, but it already shows promise to change millions of lives through simple acts of documented compassion.
