From Groundbreakers to Game Changers: Deyaar’s Impact on Real Estate

Deyaar Development PJSC, a cornerstone in Dubai’s real estate sector since 2002, has carved its niche as a leading developer and property management service provider across the United Arab Emirates. Their commitment to excellence is reflected in the successful completion of over thirty projects, catering to the luxury, commercial, and hospitality segments while enhancing community living with outstanding facilities.

The future of Deyaar Properties promises continued growth and innovation, with upcoming developments poised to redefine standards in the real estate, property management, and asset management sectors. Their approach not only focuses on delivering high-quality living and working spaces but also on ensuring sustainable success in the vibrant real estate landscape of the United Arab Emirates.

Foundation and Origin

Deyaar Properties, established in 2002, originally served as the property management division of Dubai Islamic Bank. This strategic inception marked the beginning of a journey aimed at enhancing lives and nurturing businesses across the United Arab Emirates. On June 1, 2003, Deyaar commenced operations with an initial capital base of AED 18.38 million, setting the foundation for a future of substantial growth.

In May 2007, a significant milestone was achieved as Deyaar transitioned into a public joint-stock company, listed on the Dubai Financial Market. This transition underscored its rapid evolution and commitment to transparency and corporate governance. The company is majoritively owned by Dubai Islamic Bank, ensuring strong financial backing and stability.

Key leadership figures such as Saeed Al Qatami as CEO and Abdullah Ali Al Hamli as chair have been pivotal in steering Deyaar’s expansive strategies. Under their guidance, Deyaar has not only developed over 16,000 residential and commercial units but also managed over 20,000 units across seven hundred buildings nationwide.

Deyaar’s philosophy centres on creating integrated communities where nature and urban life coexist harmoniously. This vision is reflected in their commitment to ensuring that elements such as air, water, nourishment, light, wellness, comfort, mind, and connections are integrated into their projects, promoting a holistic lifestyle for residents and businesses alike.

With a diverse portfolio that includes Property Development, Property Management, Facilities Management, Community Management, Hospitality, and Asset Management, Deyaar continues to be a cornerstone in shaping the real estate landscape in the region. Their operational reach extends through various subsidiaries and joint ventures, including Deyaar Ventures LLC, Flamingo Creek LLC, and Arady Developments LLC, further highlighting their expansive capabilities and vision for the future.

Key Projects and Achievements

Key Projects and Achievements

Deyaar Properties has significantly shaped the landscape of the UAE’s real estate market with a series of impactful projects. Among these, notable developments include Deyaar Regalia, The Atria, and Midtown by Deyaar, each setting benchmarks in luxury and innovation.

1. Deyaar Regalia
   This 70-story residential tower boasts over nine hundred luxury properties, including studios, apartments, and penthouses, with prices starting at 627,000 AED (USD 171,000).
2. The Atria
   Located in Business Bay, The Atria features two high-rise towers: a 4-star Millennium Atria Business Bay Hotel and the Atria Residences apartment complex.
3. Midtown by Deyaar
   A major development in Dubai Production City, Midtown encompasses six districts with twenty-four buildings and a built-up area of five million square feet.
4. Mar Casa Project
   A standout project in Dubai Maritime City, Mar Casa is a seafront residential tower with a unique sea wave-inspired façade. It offers a full floor of world-class amenities and is valued at AED 1.1 billion.
5. Partnerships and Joint Ventures
   In collaboration with Arady Properties, Deyaar has initiated a joint development on Al Reem Island in Abu Dhabi, aiming to elevate standards in residential project quality and innovation.

Deyaar’s commitment to excellence is further exemplified by their numerous awards, including the IRECMS Dubai Gold Award for Safest Community and multiple accolades at the Arabian Property Awards 2023. These projects not only highlight Deyaar’s role in urban development but also their dedication to enhancing community living and sustainability in real estate.

Upcoming Developments

Deyaar Properties continues to expand its portfolio with a series of ambitious projects across key locations, ensuring a diverse range of offerings from luxurious apartments to expansive townhouses. Here is a glimpse into some of the most anticipated developments:

ELEVE by Deyaar

• Location: Jebel Ali
• Launch Date: Already launched.
• Expected Completion: To be announced.
• Price Range: To be announced.

Jannat Midtown by Deyaar

• Location: Dubai Production City
• Expected Completion: To be announced.
• Price Range: Starting from AED 547.4K

Rosalia Residences by Deyaar

• Location: Al Furjan
• Expected Completion: To be announced.
• Price Range: On request

Amalia by Deyaar

• Location: Al Furjan
• Expected Completion: Q1 2025
• Price Range: Starting from AED 833.4K

Talia by Deyaar

• Location: Al Furjan
• Expected Completion: Q4 2025
• Price Range: Starting from AED 958K.

Tria by Deyaar

• Location: Dubai Silicon Oasis
• Expected Completion: Q2 2025
• Price Range: Starting from AED 890K.

Regalia by Deyaar

• Location: Business Bay
• Expected Completion: Q4 2024
• Price Range: Starting from AED 1.4M

South Bay by Deyaar

• Location: Business Bay
• Expected Completion: Q1 2025
• Price Range: Starting from AED 3.2M

Mar Casa by Deyaar

• Location: Dubai Maritime City
• Expected Completion: Q4 2026
• Price Range: Starting from AED 1.4M

Millennium Talia Residences by Deyaar

• Location: Al Furjan
• Expected Completion: Q4 2025
• Price Range: Starting from AED 958K.

Deyaar Properties is also planning its first venture into Abu Dhabi, with a project slated to start in the second quarter of this year and an additional 4,438 units expected to be completed in Abu Dhabi by 2024. These developments are set to enhance Deyaar’s footprint in real estate, offering a variety of property types across different budget ranges, from under two million to under twenty million.

Distinctive Features and Innovations

Deyaar Properties has consistently been recognized for its commitment to excellence and innovation in the real estate sector. This recognition is highlighted by multiple awards such as the 2019 Construction Innovation and Best in Technology Innovation, the 2018 Gulf Real Estate Awards for Best Real Estate Project, and the 2017 ICT Achievement Awards in Technology Innovation & Strategy.

Services Offered by Deyaar

Deyaar Properties provides a comprehensive range of services tailored to meet diverse customer needs. These services include:

1. Buying Property: Assisting clients in acquiring residential or commercial properties.
2. Selling/Renting Property: Facilitating the sale or rental of properties with expert guidance.
3. Legal Services in UAE: Offering legal advice and support for real estate transactions.
4. Property Handover Services: Ensuring smooth transition during property handover.
5. Property Management: Managing properties to maximize investor returns.
6. Commercial Properties: Specializing in commercial real estate services.

Technological Innovations

Deyaar has also pioneered PRISM – Property Real Estate Integrated Sales Management, an innovative product developed on Oracle’s Visual Builder Cloud Service (VBCS). This platform offers several advantages including:

• Rich User Interface (UI): Enhancing user experience with intuitive design.
• Advanced Workflows: Streamlining operations and improving efficiency.
• Integration Framework: Facilitating seamless integration with other systems.

Investor Relations and Customer Support

Deyaar ensures transparency and continuous engagement with investors through its dedicated investor relations section, which provides:

• Investment Case and Fact Sheet: Detailed insights into the company’s strategy and performance.
• Financial Information and Share Details: Regular updates on financial health and share status.
• Corporate Governance: Adherence to high standards of corporate governance.

These distinctive features and innovations not only underline Deyaar’s leadership in the real estate market but also its dedication to enhancing customer experience and operational excellence.