Saudi Arabia’s entertainment sector is undergoing a major transformation, with exciting new projects reshaping the landscape of leisure activities across the kingdom. The recent announcement of Seven Awards for the Jeddah Obhur Entertainment Complex marks a significant milestone in this evolving industry. This ambitious project, spearheaded by Saudi Entertainment Ventures (SEVEN), aims to revolutionize family entertainment and boost tourism in line with the country’s Vision 2030 goals.
The Jeddah Obhur Complex is set to become a premier destination, featuring a diverse array of attractions including state-of-the-art cinemas, thrilling theme parks, and cutting-edge arcade games. Backed by the Public Investment Fund (PIF), this development is part of a broader initiative to enhance the quality of life for Saudi citizens and residents. The project is expected to have a significant impact on the local economy, creating numerous job opportunities and fostering global partnerships in the entertainment sector.
Seven’s Vision for Saudi Entertainment
Company background and PIF ownership
Saudi Entertainment Ventures (SEVEN), established in 2017, is a fully-owned subsidiary of the Public Investment Fund (PIF). As a key player in Saudi Arabia’s entertainment sector, SEVEN aims to transform the Kingdom into a global hub for entertainment, leisure, and tourism. The company’s mission is to invest in, develop, and operate high-quality entertainment businesses while enhancing local talent and capabilities in the industry.
Strategic objectives in the entertainment sector
SEVEN’s strategic objectives align closely with Saudi Vision 2030, focusing on improving the quality of life for Saudi citizens and residents. The company plans to invest $13.3 billion to develop 21 comprehensive entertainment destinations across 14 Saudi cities by the end of the decade. These projects will feature over 150 attractions, including state-of-the-art cinemas, theme parks, and family-friendly entertainment centers.
Comparison with global entertainment hubs
To position Saudi Arabia as a leading global entertainment destination, SEVEN has forged partnerships with renowned international brands. These collaborations include agreements with Hasbro Inc. to introduce Play-Doh-themed entertainment centers, and the acquisition of AMC Entertainment Holdings’ cinema screens in the Kingdom. By bringing world-class experiences to Saudi Arabia, SEVEN aims to create a vibrant entertainment ecosystem that can compete with established global hubs.
Jeddah Obhur Complex: Design and Attractions
The Jeddah Obhur Complex, part of SEVEN’s ambitious entertainment project, promises to be a captivating destination for locals and tourists alike. This development is set to transform the entertainment landscape in Saudi Arabia, offering a diverse range of attractions and experiences.
Unique features of the complex
The complex boasts an oceanic theme, inviting visitors to explore the wonders of the sea. Guests can immerse themselves in an ornate seaside pier environment, evoking a sense of nostalgia and maritime adventure. The design includes underwater experiences, allowing visitors to witness the vibrant marine life below the waves.
Target audience and demographic appeal
SEVEN has designed the Jeddah Obhur Complex to cater to a wide range of visitors, from families to thrill-seekers. The diverse attractions aim to appeal to various age groups, ensuring there’s something for everyone. With its focus on creating unforgettable moments, the complex is poised to become a popular destination for both local residents and tourists.
Integration of technology and innovation
The complex incorporates cutting-edge technology to enhance visitor experiences. From state-of-the-art cinemas to innovative arcade games, the Jeddah Obhur Complex showcases SEVEN’s commitment to bringing world-class entertainment to Saudi Arabia. These technological advancements align with the country’s Vision 2030 goals, positioning the complex as a leader in the region’s entertainment sector.
Economic and Social Impact of the Project
The Jeddah Obhur Entertainment Complex is poised to have a significant impact on the local economy and community. This ambitious project aligns with Saudi Vision 2030’s goals of enhancing the quality of life for citizens and diversifying the economy.
Job creation and skill development
The development of the complex is expected to generate numerous employment opportunities. SEVEN anticipates creating 22,000 new jobs across its various projects. These positions will span a wide range of sectors, including entertainment, hospitality, and retail. Additionally, the company plans to develop Saudi talent and localize technical expertise through global partnerships, contributing to skill development in the region.
Boost to local businesses and SMEs
Small and medium-sized enterprises (SMEs) play a crucial role in economic development, contributing up to 45% of total employment and 33% of GDP in emerging economies. The Jeddah Obhur Complex presents significant opportunities for local SMEs to participate in the growing entertainment sector. SEVEN aims to provide opportunities for local businesses, fostering growth and innovation in the SME ecosystem.
Cultural significance and community engagement
The complex is designed to reflect Saudi Arabia’s rich cultural traditions while embracing modernization. It will serve as a cultural and social center, allowing people to demonstrate their cultural capabilities and social status. The project aims to enhance the livability of Saudi cities by improving urban waterfronts and encouraging citizens to engage in physical activities. With an expected 50 million visitors, the complex will become a hub for community engagement and cultural exchange.
The Jeddah Obhur Entertainment Complex is set to make waves in Saudi Arabia’s leisure scene. This groundbreaking project has an influence on various aspects of society, from job creation to cultural enrichment. With its diverse attractions and innovative design, the complex is poised to become a hub for family fun and tourism, aligning perfectly with the country’s Vision 2030 goals to boost the quality of life and economic growth.
SEVEN’s ambitious plans for the entertainment sector in Saudi Arabia show a strong commitment to transform the Kingdom into a global hotspot for leisure and tourism. The Jeddah Obhur Complex is just one piece of a larger puzzle, with more exciting developments on the horizon. As these projects come to life, they’re likely to have a lasting impact on the local economy, community engagement, and the overall image of Saudi Arabia as a must-visit destination.
