The 10 Most Influential MENA Women Marketers to Watch

The UAE leads the way with six out of ten successful women marketers from the MENA region the UAE. These talented professionals dominate banking, financial services, real estate, and media sectors.

These marketing leaders shape their industries’ future through cultural festivals and major rebranding projects. Their impressive work spans green marketing solutions, digital transformation plans, and efforts to preserve cultural heritage. They stand among global female leaders who manage $33 trillion in GDP.

This piece highlights ten remarkable women who set new standards of marketing excellence in the Middle East and North Africa region.

Nouf Mohamed Al Boushelaibi: Redefining Tourism Marketing in Abu Dhabi

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Nouf Mohamed Al Boushelaibi leads Strategic Marketing and Communications at the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi). She pioneers Abu Dhabi’s transformation into a world-class destination. Her marketing leadership spans over 15 years, and she guides a team of 100 professionals who share Abu Dhabi’s unique story with global audiences.

Al Boushelaibi’s Revolutionary Approach to Destination Marketing

A customer-first approach to destination marketing sets Al Boushelaibi apart. She balances innovation with cultural preservation naturally. DCT Abu Dhabi changed its strategy under her leadership. The focus moved from traditional landmark promotion to a visitor-centered approach built on four human passions: inspiration, excitement, restoration, and prosperity. This strategy brought remarkable results – awareness rose by 82% while consideration for Abu Dhabi as a destination grew by 75%.

“Creativity is modern-day magic,” Al Boushelaibi notes. “In the world of marketing and business, I believe creativity is a force for good that resets expectations and has the power to excite minds, change perceptions, change behaviors and drive both imaginable and, at times, unimaginable growth”.

Key Campaigns and Mutually Beneficial Alliances That Changed Abu Dhabi’s Global Image

Al Boushelaibi successfully united culture and tourism marketing in Abu Dhabi through organizational and destination rebranding. The life-blood of this effort, “Experience Abu Dhabi. Find Your Pace” campaign, launched across Abu Dhabi, the GCC, France, the UK, and the US. This campaign celebrates Emirati heritage while naturally connecting it to the Saadiyat Cultural District and Yas Island attractions.

On top of that, she led the “Our Traditions, Our Roots” campaign highlighting Abu Dhabi’s cultural heritage. The campaign features UNESCO-listed intangible cultural elements like Talli, Al-Ayyala, Sadu, Al-Taghrooda, and Falconry. Mutually beneficial alliances with global celebrities like Chris Hemsworth, Elsa Pataky, Ranveer Singh, and Liu Yifei helped these campaigns expand Abu Dhabi’s international reach substantially.

Leadership Philosophy: Balancing Innovation with Cultural Authenticity

Authenticity and genuine experiences form the core of Al Boushelaibi’s leadership philosophy. Her top marketing priority emphasizes “remaining genuine and authentic so that our brand captures an ownable place in hearts and minds”. She considers all stakeholders “stewards of the brand” who share responsibility to nurture consistent experiences.

Evidence-based decision-making combines with creative excellence in her approach. “Facts speak volumes and remove unconscious bias,” she states about marketers’ representation of customers in boardrooms. All the same, she values the creative process and takes time to “appreciate and respect the trip to unlock great ideas”.

Future Vision for Tourism Marketing in the Region

Abu Dhabi’s Tourism Strategy 2030 guides Al Boushelaibi’s future vision. The strategy aims to increase visitor numbers to 39.3 million and boost the sector’s GDP contribution to AED 90 billion by 2030. The tourism ecosystem expects to create 178,000 new jobs.

Four strategic pillars support this vision: offering and city activation, promotion and marketing, infrastructure and mobility, and visa, licensing and regulation. Al Boushelaibi plans to expand Abu Dhabi’s marketing reach from 11 to 26 international markets through partner-driven collaborations with global media outlets and high-profile brands.

Al Boushelaibi welcomes technological innovation while maintaining focus on sustainability and cultural preservation. She notes, “controlled adaptation is key while ensuring the customer always remains at the forefront of our minds”.

Ghada Othman Alrumayan: Transforming Real Estate Marketing at ROSHN Group

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Ghada Othman Alrumayan has led groundbreaking marketing initiatives as Group Chief Marketing and Communications Officer at Saudi Arabia’s leading real estate developer ROSHN Group since 2021. Her 20-year career spans multiple sectors, bringing rich expertise in marketing communications, strategy, and stakeholder participation to this PIF-backed powerhouse.

Pioneering Sustainable Development Messaging in Saudi Arabia

Alrumayan has established ROSHN as a leader in environmental and social governance (ESG). The company’s goals match Saudi Arabia’s target to reach net-zero emissions by 2050. Her marketing strategy puts sustainability at the heart of their value offering rather than treating it as an extra feature. This approach strongly matches Vision 2030’s goals for sustainable urban development.

“At ROSHN, we’ve always taken pride in our role as a leading real estate developer in Saudi Arabia, with a vision to transform urban living,” notes Alrumayan. Her team creates messages that balance breakthroughs with cultural authenticity. These stories link ROSHN’s sustainable communities with Saudi heritage and modern aspirations.

The ROSHN Green Initiative Center (RGIC) shows the company’s environmental dedication. This tree nursery and educational hub, launched in September 2024, produces 2,000 trees yearly for ROSHN projects and nearby areas.

Strategic Rebranding: From Real Estate to Multi-Asset Developer

Alrumayan arranged ROSHN’s crucial rebrand in November 2024, moving the company from residential development to multi-asset class development. This strategic change grew ROSHN’s portfolio beyond real estate into sports, hospitality, healthcare, and education.

The impressive asset portfolio includes:

• 200 million square meters of residential property
• Over 4 million square meters of retail, commercial, and hospitality space
• Key infrastructure investments in education, healthcare, and mosques

“Our growing portfolio now combines forward-thinking amenities and better connectivity naturally. This encourages commercial partnerships, job creation, investment, and economic growth in line with Saudi Vision 2030,” Alrumayan explains.

ROSHN plans to build 400,000 homes, 1,000 educational facilities, and 700 places of worship by 2030. The company has delivered the SEDRA community in Riyadh (35 million square meters) and completed the ALAROUS community in Jeddah (4 million square meters).

Leveraging Global Partnerships to Elevate Brand Presence

Alrumayan has built ROSHN’s brand through strategic global partnerships that lift its visibility beyond real estate. Her media strategy directs the complexities of a large-scale company by using various channels to showcase ROSHN’s sustainable, quality-focused communities.

These notable sponsorships include:

• Saudi Arabia’s first Formula 1 events in Jeddah
• The ROSHN Saudi League (national football league)
• LIV Golf tournaments
• The Future Investment Initiative
• World Economic Forum events

These partnerships surpass traditional marketing approaches and position ROSHN among global leaders in real estate and lifestyle sectors. So, they match Alrumayan’s vision of creating communities where people can “live, work, play, stay, learn and care” in ways that connect with “people, place and planet”.

Under Alrumayan’s leadership, ROSHN continues to revolutionize Saudi Arabia’s urban landscape while advancing the Kingdom’s Vision 2030 goals of economic diversification, sustainable development, and better quality of life.

Katie Purcer Golding: Revolutionizing Media Marketing at SRMG

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Katie Purcer Golding became Chief Marketing Officer at Saudi Research and Media Group (SRMG) in September 2022. She brought valuable experience from her previous roles at Sky News Arabia and Quest Arabiya. She now leads marketing for more than 35 major titles in the Middle East’s largest integrated media group, including Asharq Al-Awsat, Arab News, Asharq Business with Bloomberg, and Independent Arabia.

Orchestrating Digital Transformation Across Multiple Media Brands

Golding’s influence shines through her execution of SRMG’s complete digital-first transformation strategy. She has guided SRMG to transform print publications into dynamic digital platforms. The company also launched new digital products to fill market gaps. This strategy focuses on delivering original, exclusive, premium content through new digital and social platforms that strengthen the Group’s cable and satellite reach.

The relaunch of Al Eqtisadiah stands out as a prime example of this transformation. Golding led the implementation of a fully digital approach. The new platform combines economic coverage with sophisticated indexes, infographics, and motion graphics that use state-of-the-art digital media technologies.

Cross-Platform Content Strategy Innovation

Golding has created seamless cross-platform integrations among SRMG’s many brands. This has enhanced content distribution and increased newsroom efficiency. She has also championed dedicated multimedia sections that tell stories through videos and images. This has improved user experience and made content easier to find.

Her content strategy reaches beyond traditional media formats. She supported SRMG’s acquisition of Thmanyah, a leading producer of Arabic podcasts and documentaries with wide audience reach. Their podcast “Fnjan” attracts 1.6 million monthly listeners.

Building Global Audiences for Middle Eastern Media

Golding’s vision aims to position SRMG as “the region’s leading global media house from the Middle East”. Her international expansion strategy focuses on:

• Learning about new regional and international commercial opportunities
• Creating innovative digital platforms for global audiences
• Conducting unique research to shape content strategies
• Hosting effective events that magnify digital connections

She also co-leads Rise’s Middle East Chapter, an initiative that promotes gender diversity in broadcast technology. This reflects her commitment to industry-wide advancement.

Measuring Success: Golding’s Data-Driven Approach

Golding bases her marketing methodology on data. She understands that capturing attention in the Middle East’s digital world depends on relevance. She has implemented AI-powered analytics to predict trends by analyzing engagement patterns, content performance, and audience sentiment changes.

Her performance measurement approach uses machine learning with customer data to predict needs and deliver customized content. She uses advanced segmentation techniques to study consumer behavior, purchase history, and engagement levels. This enables tailored messaging for specific audience segments.

Through this complete strategy, Golding continues to strengthen SRMG’s position at the vanguard of the Middle East’s digital media future. She strengthens content creators and transforms journalism across the region.

Muna Al Ghurair: Banking on Strategic Marketing at Mashreq

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Muna Al Ghurair brings exceptional expertise to her role as Group Head of Marketing and Corporate Communications at Mashreq, one of the leading financial institutions in the MENA region. She has spent over two decades in communications, marketing, and business development. The bank made this pivotal appointment in 2022 during unprecedented changes in the financial services world.

Fintech Innovation Through Marketing Excellence

Al Ghurair has made Mashreq a pioneer in banking breakthroughs by championing its digital transformation initiatives. Her marketing strategies showcase Mashreq’s successful digital platforms, MashreqNeo and NeoBiz, which now generate most of the bank’s new business. She leads Mashreq with a three-pronged approach of “innovation, consistency and prudence” to enhance customer experience.

Al Ghurair promotes collaboration with fintech companies across open banking networks. This creates a nimble, progressive digital environment. Mashreq now operates as a banking-as-a-service business that offers both financial and non-financial solutions to partners and customers.

Regional Expansion Strategies and Challenges

Mashreq reached a major milestone in January 2025 with its official entry into Oman. This expansion shows just one aspect of Al Ghurair’s broader marketing vision. Her team creates tailored financial solutions for corporate and public sector clients in key industries like logistics, tourism, manufacturing, and renewable energy.

Al Ghurair’s expansion strategy combines Mashreq’s global reach with local insights. This unique strength helps the bank direct regulatory complexities while optimizing financial operations for clients. She previously directed the PR and communications strategy for Network International’s IPO in 2019 on the London Stock Exchange, which became the largest UK IPO at listing time.

Balancing Traditional Banking Values with Modern Marketing Approaches

Al Ghurair has become skilled at balancing breakthroughs and tradition throughout her career. She takes an all-encompassing approach to developing integrated financial product branding, public relations, and marketing strategies internationally and across the MEA region.

She emphasizes Mashreq’s “critical role in the UAE’s banking ecosystem” while positioning it to “accelerate the change towards digital banking”. Her marketing initiatives back Mashreq’s substantial investments in blockchain, fintech partnerships, and AI. These technologies help the bank benefit from growing acceptance of digital banking and online services.

Al Ghurair’s informed approach to modern marketing proves significant as MENA’s banking sector undergoes profound transformation. AI, open banking, and tokenization create the biggest opportunities in this technological advancement.

Mashael Saleh Alshehri: Luxury Marketing Redefined at Binghatti

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Mashael Saleh Alshehri has elevated Binghatti’s luxury portfolio since 2020. She now serves as Executive Vice President of Marketing & Branding after her promotion in 2024 from Senior Brand and Marketing Director. Her architectural background with KEO International Consultants gives her a unique viewpoint to market properties that “encapsulate a philosophy of blending opulence with timeless design”.

Creating Aspirational Real Estate Branding in a Competitive Market

Dubai’s saturated luxury real estate sector has pushed Alshehri to craft a distinct brand identity that positions Binghatti beyond standard property development. The company focuses on “developing living spaces with great creativity in mind” under her guidance and emphasizes architectural excellence. This strategy has helped Binghatti grow to an investment value of AED 7 Billion across prime Dubai locations.

Alshehri’s brand positioning strategy makes use of key market differentiators—specifically Binghatti’s architectural distinctiveness. She has developed messaging around “sheer architectural prowess” instead of competing on price or location alone. This approach sets Binghatti apart from competitors in consumer perceptions.

Her biggest achievement came from orchestrating the groundbreaking partnership with Mercedes-Benz in 2024. The collaboration created the world’s first Mercedes-Benz branded luxury residential tower in Dubai. This project combines “automotive elegance with architectural brilliance” and establishes Binghatti as an innovator in luxury living concepts.

Innovative Digital Marketing Tactics for High-End Properties

Dubai’s real estate world presents challenges with only about 5% of leads qualifying as potential buyers. Alshehri tackles this through sophisticated digital strategies to reach high-net-worth individuals globally. Her strategy has:

Professional photography, 4K videography, and drone footage that highlight architectural details and design elements. These tools create emotional connections with potential international buyers who cannot visit properties in person.

Her marketing approach combines immersive technologies with targeted campaigns. She uses demographic data to reach specific audiences of “HNWIs, expatriates, and investors who are actively searching for luxury properties in Dubai” rather than relying on generic messaging.

Alshehri’s Unique Approach to Customer Experience

Alshehri’s customer experience strategy focuses on exclusivity and personalization. She believes luxury real estate marketing is “no longer about owning extravagant homes” but rather “creating an emotional connection and offering a distinct experience”.

Each touchpoint reflects refinement and prestige from initial inquiry to final sale. Her steadfast dedication to excellence has earned her a spot among Forbes Middle East’s 10 MENA Women Making Their Mark in Marketing. This recognition cements her status as a visionary in luxury real estate marketing.

Marwa Kaabour: Sustainable Marketing Pioneer at Al Masaood

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Marwa Kaabour’s innovative work in eco-friendly marketing adds exceptional value to her position as Marketing and Corporate Communications Director at Al Masaood. Her 20-year old career spans airlines, banking, automotive, and manufacturing sectors. She stands out as a visionary leader in the region’s marketing scene.

Integrating Sustainability into Corporate Communications

Al Masaood’s identity as a sustainability champion emerged through Kaabour’s strategy of weaving environmental responsibility into the company’s core messaging. She led the development of Al Masaood’s Sustainability Report 2022 to support UAE’s Green Agenda for 2030. The report showcases the company’s dedication to reducing carbon emissions across its 21 global brands. Her leadership paved the way for UAE’s first locally manufactured solar charging solution for electric vehicles and hybrid marine vessels.

Digital Strategy Innovations That Drove Business Growth

Customer engagement at Al Masaood saw remarkable improvement through Kaabour’s digital transformation initiatives. She created a dedicated customer experience platform that tracks interactions and behavior both online and offline. This platform enables services tailored to individual priorities. Her team deployed AI-powered proactive chatbots that assist customers immediately, which boosts the overall brand experience.

Expertise and Industry Recognition

Kaabour stands among the most influential voices in regional marketing. Campaign Middle East magazine featured her views on marketing’s vital role in achieving a sustainable planet by 2025. Forbes Middle East acknowledged her mastery in digital strategies and sustainable marketing by including her in their ’10 MENA Women Making Their Mark in Marketing’ list.

Mentoring the Next Generation of Marketers

The UAE’s vision of building a knowledge-based economy finds support in Kaabour’s active role in nurturing Emirati talent. She shares her expertise with future professionals at Abu Dhabi University, where she lectures on communications and CSR. Her guidance prepares them for success in a marketplace increasingly focused on sustainability.

Reem Asaad: Technology Marketing Trailblazer at Cisco

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Reem Asaad became Cisco Middle East and Africa’s first female and Arab Vice President in February 2020. She now leads operations across the Middle East, Africa, Türkiye, Romania, and The Commonwealth of Independent States. Her leadership strengthens strategic collaborations with governments, customers, and partners to speed up local digitization agendas.

Bridging Technology and Human Connection Through Marketing

Asaad believes trust between people and AI systems is “fundamental and non-negotiable”. She creates clear communication about AI capabilities and establishes new data transparency frameworks. Her educational initiatives help businesses prepare for technological disruption. Through Cisco’s Country Digital Acceleration (CDA) program, she works with national leaders in markets across:

• UAE and Saudi Arabia
• Qatar and Egypt
• Türkiye
• South Africa, Kenya, and Nigeria

The program helps these regions build digital economies that secure future jobs and boost GDP.

Advocating for Women in Tech Through Strategic Communications

Asaad started with a focus on gender equality in technology. She achieved significant success in the UAE, where Cisco Networking Academy trained over 105,000 learners with 49% female participation. Her advocacy shows how women’s contributions in IT drive innovation and create solutions for diverse audiences.

“According to a report by UNESCO, the inclusion of women promotes scientific excellence and boosts the quality of STEM outcomes,” Asaad notes. She emphasizes how diverse views lead to greater creativity and better knowledge transfer. Her message remains clear – women in the workforce are “mission critical to long-term success”.

Regional Adaptation of Global Marketing Strategies

Asaad’s marketing approach shows remarkable cultural understanding. She adapts global strategies to regional needs through her deep knowledge of local education systems. This knowledge helps create relevant skill-building programs. Her communications showcase how Cisco’s technologies solve specific regional challenges.

She succeeds because she understands that marketing in the MENA region needs localized content with local settings and characters to build personal connections. Her work proves that “while the region is opening up to outside influences, Middle Eastern core values remain intact, and respecting the cultural codes continues to be important”. This cultural awareness has helped MEA become one of Cisco’s top-performing regions for three consecutive years.

Nada Amin: Transforming Retail Marketing in MENA

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Nada Amin leads retail transformation in MENA markets and stands among the top women marketers who changed how brands connect with consumers in the region. Her strategic vision combines state-of-the-art digital solutions and operational resilience in a constantly changing retail environment.

Omnichannel Marketing Strategies That Revolutionized Customer Engagement

Amin’s omnichannel marketing approach redefines the limits of physical and digital touchpoints. Her leadership helps retail brands provide customers with unified experiences whatever way they choose to participate. Her omnichannel strategy differs from multichannel approaches and synchronizes various platforms to maintain consistent brand messaging across all customer interactions. The team focused on integration and enabled retailers to manage inventory better across online and offline channels. This integration proved valuable in the MENA region, where e-commerce will reach approximately AED 183.60 billion by 2028.

Data-Driven Personalization at Scale

Customer data analysis forms the life-blood of Amin’s marketing methodology. She helps brands analyze engagement patterns and content performance across platforms by implementing AI-powered analytics to predict emerging trends. Her personalization framework has:

• Advanced technology to learn about customer behaviors
• Robust data architecture with promotion history and content delivery
• AI models that predict customer purchasing behavior and promotion effectiveness

Crisis Management and Brand Resilience During Market Disruptions

Global crises affect supply chains and consumer needs. Amin champions retail resilience strategies that help businesses withstand disruptions. She supports creating complete emergency response plans that identify potential risks and establish clear communication protocols. Only 30% of businesses had crisis management teams when COVID-19 hit. Amin’s emphasis on preparedness proved timely. Her approach creates detailed contingency plans for critical business functions and establishes backup systems to minimize disruption effects.

Lara Noujaim: Digital Marketing Innovator in the Entertainment Sector

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Lara Noujaim leads marketing and publishing at Game Cooks, where she stands out for her innovative work in virtual reality gaming and entertainment marketing. She has become a powerful force among MENA women marketers in technology and entertainment sectors after successfully launching VINDICTA, the first VR game title from the Middle East on Oculus Rift and HTC VIVE.

Creating Viral Campaigns That Surpass Cultural Boundaries

Noujaim believes gaming is a universal language that connects people worldwide. This belief shapes her marketing strategies to create campaigns that appeal to people from different cultural backgrounds. Game Cooks achieved a soaring win with “Run For Peace,” one of the first Arabic mobile game titles launched in 2012 during the Arab Spring. The game reached over 250,000 downloads within weeks.

She balances cultural relevance with global appeal effectively. Arabic ranks among the top five spoken languages globally, yet Arabic content remains surprisingly scarce on app stores. Her career focuses on bridging this gap through marketing campaigns that showcase regional uniqueness while embracing universal themes.

Measuring ROI in Entertainment Marketing

Noujaim uses a multi-faceted approach to measure entertainment marketing ROI that goes beyond traditional metrics. She supports exploring both direct and indirect attribution models to learn about campaign effectiveness. This combined method helps her review immediate conversions and marketing touchpoints’ broader influence across multiple sales.

Building Community Through Strategic Social Media Engagement

Authentic engagement that promotes genuine connections sits at the heart of Noujaim’s social media strategy. She adds interactive features like polls, quizzes, and live Q&A sessions to boost participation and create emotional bonds with gaming brands. She makes use of user-generated content as powerful social proof, noting that 93% of marketers agree customers trust peer content more than brand-created messages.

Yasmine Shihata: Publishing and Media Marketing Visionary

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Yasmine Shihata founded Enigma Magazine, which quickly became the Arab world’s leading English language publication and transformed media marketing across the MENA region. Her experience included internships at Vogue and Marie Claire in London, plus time as Anna Wintour’s assistant at US Vogue. She launched Enigma in 2000, creating Egypt’s first lifestyle magazine.

Reinventing Print Media for the Digital Age

Social media now serves as the primary news source for 68% of MENA consumers. Shihata saw this shift coming and positioned Enigma between traditional print and digital innovation. Print revenues continue to decline, with projections showing an 11.3% drop by 2027. Enigma adapted by becoming the Middle East’s first magazine to offer both print and digital formats. This strategy proved crucial as 90% of regional news consumers now prefer mobile devices.

Building Influential Media Platforms in Egypt and Beyond

Enigma’s success led to rapid expansion within its first year. The magazine reached Dubai, Abu Dhabi, Qatar, Bahrain, Kuwait, and London. Over its 18-year history, Enigma featured the region’s most dynamic celebrities, entrepreneurs, and designers. The magazine maintained its position as the leading pan-Arab lifestyle English language publication despite challenges like the Iraq War and Egyptian Revolution.

Content Marketing Strategies That Drive Engagement and Loyalty

Shihata launched Enigma’s events program in Cairo in 2002 and expanded to London in 2003. The magazine hosted spectacular celebrations at the Great Pyramids with performances by Bryan Adams and Kylie Minogue. These events brought Arab culture to global audiences. Readers also enjoyed exclusive celebrity photoshoots and interviews with the Middle East’s most influential stars.

Shihata’s Vision for the Future of Media in MENA

“Our goal with Enigma Magazine and our events is to build bridges. We want to make a positive effect on mutual understanding between peoples and cultures,” says Shihata. She continues to expand Enigma’s Beverly Hills and London events to showcase Arab success stories and boost global appreciation of Arab culture.

Comparison Table

Name	Current Role & Company	Industry Focus	Key Achievements	Notable Marketing Strategies	Recognition/Impact
Nouf Mohamed Al Boushelaibi	Executive Director of Strategic Marketing and Communications, DCT Abu Dhabi	Tourism & Culture	Spearheaded Abu Dhabi’s organization and destination rebranding initiative	Customer-first approach built on four passion pillars: inspiration, excitement, restoration, prosperity	Boosted awareness by 82% and increased destination interest by 75%
Ghada Othman Alrumayan	Group Chief Marketing and Communications Officer, ROSHN Group	Real Estate Development	Guided ROSHN’s evolution into a multi-asset class developer	ESG-centered messaging arranged with Vision 2030	Oversees 200M sqm residential and 4M sqm commercial property portfolio
Katie Purcer Golding	Chief Marketing Officer, SRMG	Media & Publishing	Transformed 35+ media titles through digital innovation	Evidence-based, multi-platform content strategy	Manages marketing for the largest integrated media group in Middle East
Muna Al Ghurair	Group Head of Marketing and Corporate Communications, Mashreq	Banking & Finance	Executed PR strategy for Network International’s LSE IPO	Merged traditional banking with digital solutions	Played key role in Mashreq’s digital evolution and regional growth
Mashael Saleh Alshehri	Executive VP of Marketing & Branding, Binghatti	Luxury Real Estate	Created partnership for Mercedes-Benz branded residential tower	Marketing emphasizes architectural uniqueness	Named among Forbes Middle East’s top MENA women in marketing
Marwa Kaabour	Marketing and Corporate Communications Director, Al Masaood	Automotive & Sustainability	Created Al Masaood’s Sustainability Report 2022	Embedded sustainability in core messaging	Recognized in Forbes Middle East’s marketing leaders list
Reem Asaad	Vice President, Cisco MEA	Technology	Strengthened Cisco’s MEA regional presence	Adapted global tech marketing for local cultures	Pioneered as first female and Arab leader in her Cisco role
Nada Amin	Retail Marketing Leader	Retail	Introduced groundbreaking omnichannel marketing approaches	Personalization at scale using customer data	Revolutionized retail across MENA markets
Lara Noujaim	Marketing Director, Game Cooks	Gaming & Entertainment	Released VINDICTA, Middle East’s first VR game	Marketing campaigns bridging cultural gaps	“Run For Peace” game surpassed 250,000 downloads
Yasmine Shihata	Founder, Enigma Magazine	Publishing & Media	Launched Egypt’s first English lifestyle magazine	Combined print and digital presence effectively	Grew distribution network to more than 6 countries

Ten remarkable women marketers represent excellence in the MENA region’s most dynamic sectors. Their achievements include groundbreaking digital changes, environmentally responsible initiatives, and cultural preservation efforts that shape marketing’s future in the Middle East.

These leaders share common approaches. They balance informed decision making with creative excellence. Their work combines cultural authenticity with global reach and environmentally responsible practices that support regional development goals. These women adapt global marketing strategies while staying connected to local values and traditions.

Marketing pioneers challenge conventional thinking in their fields. Al Boushelaibi brings human-focused approaches to destination marketing. Alrumayan crafts sustainable urban development messages that resonate. Golding brings innovation to digital media platforms. Asaad connects technology with human experiences. Their influence reaches way beyond marketing and contributes to the region’s economic growth and tech advancement.

These influential women show that marketing leadership needs innovative thinking paired with deep cultural understanding. Their stories inspire future generations of marketing professionals in the MENA region and beyond.