VOX Cinemas Unveils Exclusive IMAX Suite Experience in Dubai

VOX Cinema has reached a major milestone with the world’s first premium IMAX experience at Dubai’s Mall of the Emirates. Their new cinema concept combines advanced 4K Laser Projection System technology with luxury features. Seven exclusive premium pods welcome up to five guests each. The advanced projection system produces sharper and brighter images with deeper contrast levels. Movie lovers can enjoy VOX’s luxury ‘THEATRE’ concept that takes comfort to new heights. Each custom-designed Ōma Cinema® pod comes equipped with reclining seats, pillows, blankets, and dedicated waiter service to create an intimate viewing experience. This innovative upgrade allows moviegoers to watch their favorite films in a perfect blend of technical excellence and luxurious comfort.

VOX Cinemas Unveils Revolutionary IMAX Pods at Mall of the Emirates

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VOX Cinemas, owned by Majid Al Futtaim, has unveiled what they call the world’s most advanced IMAX theater at Dubai’s Mall of the Emirates. This new cinema brings together IMAX technology with Ōma Cinema® premium pod seating for the first time.

French architect Pierre Chican designed seven exclusive pods that make this concept truly special. The Ōma seating layout takes inspiration from traditional theaters and features tiered balconies that bring viewers closer to the screen vertically. This setup gives guests an intimate viewing experience with perfect sightlines from every seat.

The premium ‘THEATRE pods’ seat five guests each and come with VOX’s luxury amenities. Guests can sink into reclining leather seats with plush pillows and blankets. This IMAX auditorium is also the first to offer full waiter service, letting moviegoers order from a special THEATRE menu right to their seats.

Pod ticket holders get access to an exclusive THEATRE Lounge to relax before and after movies. The pods are placed at different heights throughout the theater, which gives everyone a VIP experience while they retain their privacy.

This new cinema concept is a major milestone in VOX Cinemas’ ongoing transformation of its Mall of the Emirates location. The venue has already upgraded with THEATRE luxury concept and converted standard screens to Premier, adding leather gliders or reclining seats along with laser projectors.

By combining Ōma Cinema’s signature pod design with IMAX technology, VOX has created an unmatched movie experience that puts Dubai among the pioneers of global cinema breakthroughs.

Dubai Audiences Experience 4K Laser Projection for the First Time

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Dubai moviegoers can now enjoy a revolutionary IMAX experience at Mall of the Emirates with innovative 4K Laser Projection System that delivers unprecedented visual quality. The advanced technology brings a huge step forward in cinema presentation. Images now have better resolution, exceptional brightness, and much deeper contrast.

The system uses IMAX’s proprietary optical engine to create sharper, more vibrant visuals that pull audiences into every frame. This engineered projection technology stands out from standard cinema screens. The contrast ratios are twice as high as traditional IMAX 15/70mm film projection.

Dubai audiences can now experience films digitally remastered through IMAX’s specialized DMR® (Digital Media Remastering) technology. The process improves both visual and audio elements frame-by-frame and reveals fine details that viewers might miss otherwise. Every film goes through this transformation to optimize for the premium IMAX format, whether it was shot with IMAX cameras or not.

The Next-Generation IMAX Precision Sound system takes the audio experience to new levels. A custom-built auditorium features 12-channel surround sound with extra speakers on the sides and overhead. Sound distributes evenly throughout the space. The speaker setup creates a three-dimensional sound environment where viewers can locate exactly where each sound effect comes from.

The system’s technical sophistication includes self-calibration features. In-theater cameras and microphones adjust both projectors and sound automatically between screenings to keep performance at its best. The 3D setup uses one projector for each eye with dichroic filter glasses like those in Dolby 3D systems, instead of linear polarization glasses used in standard Digital IMAX theaters.

This blend of engineered visuals and spatial audio sets a new standard for cinema in Dubai. Audiences now have their first chance to experience what IMAX’s most advanced projection technology can truly deliver.

Luxury Meets Technology as VOX Delivers Full-Service Cinema Experience

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The premium IMAX theater at Mall of the Emirates combines advanced projection technology with VOX’s full-service cinema experience. Their exclusive THEATRE Pods make regular moviegoing a luxurious affair where comfort and convenience matter most.

The intimate setting features seven custom-designed pods. Each pod fits five guests and creates perfect balance between privacy and cinematic immersion. Guests can relax in plush leather recliners with convenient tray tables. VOX adds premium touches like soft blankets and pillows to keep guests cozy throughout the movie.

This IMAX auditorium leads the way as the first to provide full waiter service with gourmet food delivered right to your seat. Movie fans can enjoy specially selected menu items without missing any on-screen action. Pod ticket holders also get exclusive access to the THEATRE Lounge – an elegant space to unwind before or after the movie.

The staff delivers attentive yet discreet service throughout your visit. Their presence maintains the premium atmosphere that makes VOX’s THEATRE concept special. This quality of service highlights VOX Cinemas’ role as a leading cinema chain in the Middle East, known for innovative features that lift the standard movie experience.

“We’re committed to enhancing every aspect of our flagship cinema,” says Ignace Lahoud, Chief Executive Officer of Majid Al Futtaim Entertainment. This dedication shows in every detail. The stadium-style layout ensures great views from all seats, while IMAX-designed screens boost brightness and clarity.

THEATRE luxury blends perfectly with IMAX technology to create something special. VOX Cinemas has built an entertainment destination that attracts guests who want both stunning visuals and premium comforts in one place.

VOX Cinemas’ revolutionary IMAX theater proves Dubai’s dedication to elevate entertainment standards. Their unique Ōma Cinema® pod design combines with innovative IMAX technology to deliver an exceptional viewing experience. The advanced 4K Laser Projection System and Next-Generation IMAX Precision Sound set new standards in audiovisual quality. THEATRE pods offer premium amenities with full waiter service that reshapes the scene of traditional moviegoing.

Mall of the Emirates leads global cinema advancement with this bold venture. VOX Cinemas shows its commitment to excellence through superior technology and guest comfort. Dubai audiences can now experience entertainment that perfectly blends innovative technology with luxurious comfort. This premium IMAX experience marks a crucial milestone in cinema’s progress and sets new measures for theatrical presentation worldwide.