Mido M. Chishty: The Visionary CEO Igniting Unprecedented Growth – Your Marketing Maestro and CMO Rockstar
Mido Chishty has over 20 years of experience as a CEO and CMO, specializing in finding solutions. He has worked in various industries such as consumer goods, retail, tech, fintech, agritech, esports, gaming, telecoms, financial services, entertainment, and tourism. His areas of expertise include leadership, marketing, team building with inclusivity, digital transformation, innovation, sustainability strategy, big data and AI, blockchain, and the metaverse.
With his company, Your Marketing Chief (YMC), he has successfully applied Fast Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) marketing practices to different industries and businesses. Mido has developed the FUZN™ marketing system, which has transformed numerous organizations into leaders in marketing, digital, and innovation.
YMC’s core values of growth, culture, leadership, innovation, and balance are the foundation of their services, ensuring the success of businesses. With the rapidly changing world, there is a growing demand for CMOs to expand their responsibilities. Mido, with his extensive experience in marketing and leadership, helps organizations become marketing, digital, and innovation-driven through YMC and the FUZN™ marketing system.
Mido Chishty is a maverick CEO and CMO, known for bringing innovation and cultural change to organizations. In 2022, he was recognized as the Most Influential CEO in the UAE. Mido takes on new initiatives, including being the voice of the consumer and customer, creating a company purpose, promoting humanistic leadership and mindfulness, using marketing to drive business growth, leading digital transformation, and being the custodian of Big Data, AI, UX, UI, and the metaverse.
He also creates sustainability strategies, drives innovation, produces inclusivity programs, partners with CEOs and boards, and influences shareholders. All of these require effective marketing to stakeholders, including consumers, customers, employees, shareholders, industries, partners, and change agents. This marketing approach leads to a balance of profit and people, ultimately contributing to planet amelioration.
Therefore, CMOs are now becoming CEOs while still maintaining their CMO responsibilities, as marketing has become crucial in the new age of blockchain, crypto, web 3.0, and marketing 4.0. Before establishing YMC, Mido gained valuable industry experience at Procter & Gamble, Unilever, PepsiCo, and Nestlé.
He holds a Master’s degree in Business and Marketing from Brunel University Business School, UK, and a Bachelor’s (Hons) degree in Economics and Management from the University of Manchester, UK. He has also attended executive programs at top schools such as Stanford GSB, Harvard Business School, USC Marshall, UCLA, and UC Berkeley Haas. Mido is a chartered marketer, certified marketer, and certified digital marketer. He is an active member of key leadership and marketing bodies, including CIM, AMA, DMI, and GCC BDI.
Additionally, he serves on several boards, providing marketing and leadership guidance. Mido is a visionary who is transparent and passionate about his vision for his diverse team. He supports his team and recognizes their strengths, helping them achieve their best. He encourages them to find their path and pursue their passion while seeking joy and gratitude. The YMC team plays a vital role in the company’s success, with their belief and dedication, drive, and collaborative spirit. For them, working at YMC is more than just a job; it’s about bringing communities together.
Mido’s career goals and path have been influenced by the places he has lived, particularly California, the United Arab Emirates (UAE), and the Kingdom of Saudi Arabia (KSA). California’s economy is the largest in the USA, estimated at around $3 trillion. If it were a stand-alone country, it would rank as the world’s fifth-largest economy. Its innovative spirit and out-of-the-box approach have led to the creation of new industries, companies, and innovation hubs like Silicon Valley. Mido says, “I love being part of creating those Cali ideas and bringing them to the GCC (Gulf Cooperation Council) to accelerate rapid growth in the region, which then inspires innovation of its own which in turn calls for further Cali input.
The GCC includes countries such as KSA and the UAE. Hence, turning to the GCC region, we can see that H.H Sheikh Mohammed bin Rashid Al Maktoum (MBR) has put Dubai on the world map with iconic projects such as Burj Khalifa, Burj Arab, the Palm, and Expo 2020, showcasing Dubai as world-class and an
innovation hub.
Additionally, H.H Sheikh Mohamed bin Zayed bin Sultan Al Nahyan (MBZ) has ensured that the UAE and Abu Dhabi shine as a beacon of stability for the region and the world. We are also witnessing H.H Crown Prince Mohammed bin Salman Al Saud (MBS)’ inspirational vision to transform KSA with futuristic projects such as NEOM, the Line, and TROJENA.
At the foundation of the stewardship YMC provides are values of growth, culture, leadership, innovation, and balance. These are all key to ensuring business success. Due to the nature of the rapidly evolving world, there has become a need for CMOs to broaden their roles and take the lead on new initiatives, including being the voice of the consumer and customer; designing the company purpose; creating a framework for humanistic leadership and mindfulness; utilizing marketing to drive business growth; leading in digital transformation including being the custodian of Big Data, AI, UX, UI, and the metaverse; creating sustainability strategy; driving innovation; producing inclusivity programmes; partnering with CEOs and boards; and influencing shareholders. Each requires robust marketing to all stakeholders – consumers, customers, employees, shareholders, industries, partners, and change agents.
This marketing alphabetization balances profit and people and, ultimately, planet amelioration. Hence, CMOs are, by default, becoming CEOs whilst maintaining the CMO responsibility, as marketing is everything in the new age of blockchain, crypto, web 3.0, and marketing 4.0.
Mido Chishty, Your Marketing Chief (YMC) CEO & CMO Contact: +1-424-235-1652 +971-52-893-8700. Emails: mido@yourmarketingchief.com chishm1@msn.com Web:https://yourmarketingchief.com www.linkedin.com/in/midochishty
